MyFigueroa

We worked with Alta Planning, City of LA Planning Department, and LADOT on an outreach campaign during the construction of MyFigueroa, the first protected bike lane in Downtown LA. The campaign consisted of social media and email updates, a website, street banners, local news ads, as well as educational materials and rides for USC students and community in the project area. At the projects’ culmination, the team produced and hosted a community celebration of MyFigueroa’s completion.