For over a decade, we have worked with CicLAvia, the non-profit LA institution that opens miles of streets for walking, biking, skating and playing on Sunday mornings. We collaborate with CicLAvia staff to develop the visual identity, merchandise, and promotional materials for all of their open streets and fundraising efforts. Since the first CicLAvia in 2010, the organization has grown to include open streets all over LA County and has transformed the way residents think about their streets.
We are constantly thinking about ways the CicLAvia brand can grow, to encompass all that CicLAvia has become today and the ways it has changed LA. The CicLAvia brand celebrates landmarks and the variety of activities at CicLAvia, from biking to hulahooping. It has become a symbol for a vibrant Los Angeles, where traveling outside of a car is both feasible and enjoyable.
CicLAvia connects neighborhoods and allows people in Los Angeles to explore their city and see their streets in a new way. The CicLAvia visual identity highlights landmarks that identify different neighborhoods, as well as the variety of activities happening at CicLAvia—biking, skating, running, hula hooping, and playing. It has become a symbol for a vibrant Los Angeles where getting around outside of a car is both feasible and enjoyable.