CAL-ITP LOGO AND VISUAL IDENTITY

We developed the logo and visual identity system for the California Integrated Technology Program (Cal-ITP), an initiative within Caltrans and CalSTA dedicated to researching and developing innovative tools that modernize California’s transit industry. Our design approach balanced the program’s technological focus with accessibility, creating a visual identity that refers to Caltrans’ existing visuals while also communicating innovation within the field of transportation and transit. A system of tracks show movement and can be locked up with the logo or used as a pattern in different applications.