Las Fotos Project

We worked with the youth photography mentoring non-profit Las Fotos Project to expand their visual identity, to be more representative of their students—middle school and high school age girls from neighborhoods around Northeast LA.

As part of the process, we led a workshop with the students to find out what LFP means to them and how the empowering DIY aesthetic of their photography can also be incorporated into Las Fotos Project’s visual identity. This included developing a series of illustrated girls to be part of the logo, making the logo feel more handmade, creating a more youthful color palette, and emphasizing the DIY component of the LFP brand through collage and more informal visuals.